L.A. Colors Day to Night 12 Color Eyeshadow

Are you DTP (down to play)? Keep it Playful is always down for you. These 9 pan eyeshadow palettes are like a cute mini version of our full-sized, best-selling palettes. But...

Eye definition becomes easier and more exciting with our new and improved pencils. With the most extensive color selection available, your customers will have the variety they...

Unleash your inner artistic diva & get ready to slay with your gallery-worthy eye look! Create thin or thick lines with just a flick of the wrist. The calligraphy tip &...

Take back control of your liner with the Gel Eyeliner Pot. Highly pigmented gel eyeliner applies smoothly and easily to create a sharp wing, graphic liner, or hey, if you still...

Skinny Gel Eyeliner is the perfect tool for creating ultra-precise eye looks. With its extra-fine tip, you can effortlessly draw thin, defined lines with ease. The gel formula...

Fineline fine-tip eyeliner creates a thin, precise line in just one stroke! Pen is water-based and has a soft flexible tip for precision and control and delivers the right...

Our Line & Define Eye Pencil is highly pigmented and designed for easy application and intense definition. A number of shades available including Dark Grey & Blue!...

High intensity pigment delivers rich color pay-off in four fabulous shades. Create precise thin lines and dramatic thick lines in one even stroke. 

Smooth gel-like formula lines and defines eyes with intense color payoff. Precise, yet soft, you can blend out your liner for a sultry smokey look before drying down. No...

Have fun creating bold and vibrant color lines with the Hyper Cake Liner. This water activated formula is long-wearing and smudge resistant. For easy use, a built-in brush is...

A jetsetter like you doesn't get in line, you create the line. Jetsetter Liquid Liner makes it look effortless with everything from a classic liner, to a fly looking wing, the...