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Introducing Twist Eye Liner Pencil - featuring an integrated sharpener to keep things perfectly precise at all times, these long lasting, intensely pigmented eye liner pencils...

Introducing our Foundation Range – Chroma Cover – a weightless, full coverage, soft matte finish foundation. With skin optimising ingredients Hyaluronic Acid and Vitamin E.

Your secret weapon for brows that slay and stay. Indestructi’Brow will take you from day to night with its 24 HOUR budge proof formula. Available in beautiful versatile shades...

Let your pout do the talking with the NEW POUTSTAR Soft Matte Lipstick! Super soft matte lipsticks with intense pigment and lasting power.

Let your lips REIGN SUPREME with our Supreme Velvet Liquid Lips, available in ten sumptuous shades.       Long lasting       Non drying       Light weight       Opaque colour...

The Ultimate Eyebrow Pomade & Powder duo to LOCK & LOAD your eyebrows into place. Create defined or natural brows with this power duo that’ll take you from day to night...

Let your lips reign supreme with our BPerfect X LMD Supreme Velvet Liquid Lips.

One palette of perfectly pretty shadows, a variety of ways to wear and colors that last and last! Made to Last Powder Eyeshadow Collection lets you contour, highlight and create...

Meet the newest members of our lash family – Tristan, Emerson, Drew, Laura, Jodie and Andie. Six fun, flirty 3D Faux Mink Lashes that are so soft and easy to apply. The flexible...

An all-in-one skin beautifier! This essential new addition to L.A. Girl’s HD PRO series simplifies a basic skin and makeup regimen into a single tube. Indulge your skin with...