If you can dream it, you can do it. Like achieving the perfect sparkle that’s as dreamy as you. Luckily, we created the Dream Glitter Iridescent Liquid Eyeshadow to bring your...
Semi-Permanent formula for extended wear. Waterproof and smudgeproof for all day wear. Line & define with long-lasting definition. Unique formula glides on smooth with...
Define and sculpt perfect looking brows. Creamy pomade glides on smoothly and locks into place. Water-resistant formula lasts throughout the day without fading or smudging.
Vivid, neon liners formulated in a creamy, water-resistant gel. Super soft, full coverage eyeliner lasts up to 16 hrs and can also be used as kajal. High pigment anti-feathering...
Eye definition becomes easier and more exciting with our new and improved pencils. With the most extensive color selection available, your customers will have the variety they...
Four gorgeous must-have eyeshadow palettes filled with a dozen majorly pigmented shades ranging from super wearable looks like Nudes to bolder looks...
Are you an eyeshadow fanatic? We are! Meet our new Fanatic Eyeshadow collection. 4 unique palettes with 12 richly-pigmented shades in an array of matte and satin finishes....
The Featherlite Brow Shaping Powder Pencil is a brow game changer. This buildable formula has a unique powder finish that combines the natural look of a brow powder, with the...
Get wild into these bold & fun looks with an array of 16 highly pigmented & blendable shades. From vibrant shimmers to bold mattes, including nude & vibrant shades,...
Fineline fine-tip eyeliner creates a thin, precise line in just one stroke! Pen is water-based and has a soft flexible tip for precision and control and delivers the right...
Flat, paddle shaped brush allows easy, all over face application of liquid or cream formulas.
L.A. Girl Pro.Brushes are hand crafted by skilled brush masters, featuring custom...
Take back control of your liner with the Gel Eyeliner Pot. Highly pigmented gel eyeliner applies smoothly and easily to create a sharp wing, graphic liner, or hey, if you still...
Makeup wearers no longer have to choose between the ease of application in an eye pencil and the smooth feel of liquid eyeliner. The new Glide liner has the soft and gliding...
This gel liner has a rich and creamy water resistant formula that glides on smooth without smearing or smudging for long lasting, all day wear. Professional fine eyeliner brush...
HD PRO Primer Eyeshadow Stick is a multi-tasking primer that has a light weight, non-sticky formula that sets for a long-lasting eye makeup application. The smooth texture...
You’re invited to an unforgettable holiday glam with the L.A. Girl Holi-Daze Eyeshadow Collection. Two 18-color eyeshadow palettes transform your look with glimmering shimmers...
Have fun creating bold and vibrant color lines with the Hyper Cake Liner. This water activated formula is long-wearing and smudge resistant. For easy use, a built-in brush is...
A jetsetter like you doesn't get in line, you create the line. Jetsetter Liquid Liner makes it look effortless with everything from a classic liner, to a fly looking wing, the...
The Jetsetter Mascara creates longer, fuller lashes worthy of a jetsetter lifestyle. The wand has full-bodied bristles that lengthen & lift lashes to all new heights. This...
Smoky. Bold. Sultry. The Kajal auto eyeliner is a long lasting, smudge-proof formula with intense color payoff. Inspired by our ancient kings and queens who originally used...
Are you DTP (down to play)? Keep it Playful is always down for you. These 9 pan eyeshadow palettes are like a cute mini version of our full-sized, best-selling palettes. But...
Perfect your lashes with our Pro Lash Curler. The curve is suitable for all eye shapes & sizes for maximum curl with ease. The curler's extra wide opening helps prevent...