Available now in four sensational collections, these intensely pigmented and perfectly presented palettes are the new generation of Beauty UK’s famous, award-winning eye palettes.

Are you DTP (down to play)? Keep it Playful is always down for you. These 9 pan eyeshadow palettes are like a cute mini version of our full-sized, best-selling palettes. But...

An award-winning, innovative, metallic, multi-dimensional color-shifting Duo Chrome Liquid Eyeshadow that provides a color-shifting effect visible from all angles! Available in...

L.A Girl 4 Play Eye Quad - All Nighter provides 4 buildable shades highly pigmented as they are pretty.  Smooth and lightweight application, one swipe and you’ll be totally...

L.A. Girl Pro Eyeshadow Palette Mastery 35g consists of a palette with sixteen ultra-pigmented colors perfect for creating infinite makeup looks. In turn, this palette has...

HD PRO Primer Eyeshadow Stick is a multi-tasking primer that has a light weight, non-sticky formula that sets for a long-lasting eye makeup application. The smooth texture...

Have fun creating bold and vibrant color lines with the Hyper Cake Liner. This water activated formula is long-wearing and smudge resistant. For easy use, a built-in brush is...

Unleash your inner artistic diva & get ready to slay with your gallery-worthy eye look! Create thin or thick lines with just a flick of the wrist. The calligraphy tip &...

Smooth gel-like formula lines and defines eyes with intense color payoff. Precise, yet soft, you can blend out your liner for a sultry smokey look before drying down. No...

Our fabulous NEW HD Felt Tip Eyeliner – features a flexible felt tip applicator to provide the ultimate control and accuracy to immediately accentuate the eyes.    

This gel liner has a rich and creamy water resistant formula that glides on smooth without smearing or smudging for long lasting, all day wear. Professional fine eyeliner brush...