Available now in four sensational collections, these intensely pigmented and perfectly presented palettes are the new generation of Beauty UK’s famous, award-winning eye palettes.

Are you DTP (down to play)? Keep it Playful is always down for you. These 9 pan eyeshadow palettes are like a cute mini version of our full-sized, best-selling palettes. But...

An award-winning, innovative, metallic, multi-dimensional color-shifting Duo Chrome Liquid Eyeshadow that provides a color-shifting effect visible from all angles! Available in...

Take back control of your liner with the Gel Eyeliner Pot. Highly pigmented gel eyeliner applies smoothly and easily to create a sharp wing, graphic liner, or hey, if you still...

Skinny Gel Eyeliner is the perfect tool for creating ultra-precise eye looks. With its extra-fine tip, you can effortlessly draw thin, defined lines with ease. The gel formula...

Smoky. Bold. Sultry. The Kajal auto eyeliner is a long lasting, smudge-proof formula with intense color payoff. Inspired by our ancient kings and queens who originally used...

The set of the most beautiful colors of eyeliners with a subtle metallic touch will brighten up your eyes for every occasion.

This gel liner has a rich and creamy water resistant formula that glides on smooth without smearing or smudging for long lasting, all day wear. Professional fine eyeliner brush...

Unleash your inner artistic diva & get ready to slay with your gallery-worthy eye look! Create thin or thick lines with just a flick of the wrist. The calligraphy tip &...

Makeup wearers no longer have to choose between the ease of application in an eye pencil and the smooth feel of liquid eyeliner. The new Glide liner has the soft and gliding...

Our fabulous NEW HD Felt Tip Eyeliner – features a flexible felt tip applicator to provide the ultimate control and accuracy to immediately accentuate the eyes.