Available now in four sensational collections, these intensely pigmented and perfectly presented palettes are the new generation of Beauty UK’s famous, award-winning eye palettes.

Are you DTP (down to play)? Keep it Playful is always down for you. These 9 pan eyeshadow palettes are like a cute mini version of our full-sized, best-selling palettes. But...

An award-winning, innovative, metallic, multi-dimensional color-shifting Duo Chrome Liquid Eyeshadow that provides a color-shifting effect visible from all angles! Available in...

L.A Girl 4 Play Eye Quad - All Nighter provides 4 buildable shades highly pigmented as they are pretty.  Smooth and lightweight application, one swipe and you’ll be totally...

A jetsetter like you doesn't get in line, you create the line. Jetsetter Liquid Liner makes it look effortless with everything from a classic liner, to a fly looking wing, the...

Smooth gel-like formula lines and defines eyes with intense color payoff. Precise, yet soft, you can blend out your liner for a sultry smokey look before drying down. No...

Our fabulous NEW HD Felt Tip Eyeliner – features a flexible felt tip applicator to provide the ultimate control and accuracy to immediately accentuate the eyes.    

High intensity pigment delivers rich color pay-off in four fabulous shades. Create precise thin lines and dramatic thick lines in one even stroke. 

The set of the most beautiful colors of eyeliners with a subtle metallic touch will brighten up your eyes for every occasion.

Semi-Permanent formula for extended wear. Waterproof and smudgeproof for all day wear. Line & define with long-lasting definition. Unique formula glides on smooth with...

Introducing Twist Eye Liner Pencil - featuring an integrated sharpener to keep things perfectly precise at all times, these long lasting, intensely pigmented eye liner pencils...